What is PR ?
Public Relations (PR) is a communication tool that aims at managing perceptions and relationships between an organisation and its stakeholders. PR is part of an integrated marketing communication plan but is not limited to the marketing operation. It embraces media liaison, publicity, marketing, crisis communication, promotions, strategic planning, internal communications, investor relations and event management.
"As KZN's premier shopping destination, The Pavilion always strives to create and maintain a complimentary image with all its stakeholders. Over the years,Ahoy! PR has effectively communicated the Pavilion's brand values and assisted us in continuing to build on our reputation and corporate identity." Lynette Ntuli, GM The Pavilion Shopping Centre
